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Course Detailed

Visual Communication Design

WHAT IS VISUAL COMMUNICATION DESIGN

Communication is about the exchange of information. The power of communicated information depends on selection of an appropriate medium. When both the recipient and the sender communicate in the same language which is understood by both parties, communication becomes efficient. Today, a communication designer faces new challenges. In any given design situation he or she must decide what would be the most suitable form of communication. To make the correct choice, the designer must understand the recipient of the message in order to become familiar with the recipient’s environment, their scope of activities, and their likes and dislikes. To understand the complexity of the profession of communication designer, you will conduct tasks for public benefit organisations and for partners in the public sector. During your studies, you will have an opportunity to practice efficient operation with the tools received and with circumstances including limited budgets, time constraints and other limitations. Moreover, you learn that the result of design activities is as important as the artistic form.


About University

SWPS University

SWPS University of Social Sciences and Humanities was established in 1996. It is the first private university in Poland. The university has been ranked by the Ministry of Science and Higher Education as the leading higher education institution offering Social Sciences programs in Poland.

SWPS University offers 30 study programs in Polish and over 14 programs in English at undergraduate, graduate, and doctoral level as well as a variety of summer schools and non-degree preparatory language programs (English and Polish). More information >>

The faculty includes close to 1,000 academic teachers. Most of them are not only academic lecturers, but also experienced practitioners in their respective disciplines.

Since its inception, SWPS University has been investing in research and development. Annually, it conducts over 300 research projects, in 20 research centers and laboratories. The University is the 5th biggest beneficiary of research grants awarded by the National Science Center.

HR Excellence in Research - SWPS University is committed to providing fair and transparent recruitment and appraisal procedures as well as equal research and mobility opportunities for researchers.

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